The Converger
Connecting the real & unreal
Imagine
Imagine a plug in that lets you bring your game engine creations to life in a real, physical space.
Let’s you control lights, projectors, effects, & sound from anywhere in the world…
Imagine the immersive experiences, live shows or virtually produced films you could create…
Now imagine selling enhanced versions of those live experiences to your tribe via the game engines.
The Converger… the future of live & immersive production
The Problem
There are technical, financial & production barriers for indie creative producers entering the immersive & virtual markets
High costs associated with immersive production hinder growth for professionals., ABBA cost £140M
Only those with teams, know how & access to specialist studios & gear can enter the economy
Complex workflows create barriers for indies to participate in the VP & immersive economy.
The Solution
The Converger
The Converger simplifies the process, reducing costs, saving time & opening the doors to immersive & virtual production for all.
The Market
5m Unity & 7.5m Unreal Engine game engine developers globally,
who can work with the 614M solo & freelance creative industry workers globally.
Global Creative Industries: Valued at over $2.25 trillion, projected to grow at a CAGR of 7% from 2021 to 2027.
Live Industry and Experience Economy: Projected to grow from $210 billion 2020 to $877 billion by 2030, driven by demand for live, immersive experiences.
Experiential Marketing: $62.29 billion in 2021, reflecting shift towards engaging, interactive events.
Freelancers and SMEs in Creative Industries: 62% of creative professionals are work as indie or SME’s, highlighting the significant role of independent creators.
Global Immersive Technology Market: Valued at USD 29.12 billion in 2022 and projected to grow at a CAGR of 22.9% from 2023 to 2030. See graph.
Source Grand View Research.
The Product
An affordable, easy to use plug in, that connects games engines
to industry-standard hardware & software in realworld venues & studios
The Converger is a plug in that connects game engine content to live spaces, creating quality immersive work on a budget.
Post £500K Innovate SMART funding, we are at TRL 6, tested by market leader Target 3D in 10 sectors, and will be TRL 8 in 12 months.
WIPO patent pending, filed March 2025
The Founders
Leveraging 35+ years of expertise to lead the democratisation of the immersive & virtual production economy
The Converger was invented by artist Gaynor O’Flynn who, in her 25+ years career across art, film, performance & technology, has worked with artists including Bjork, Radiohead & PJ Harvey & for organisations including BBC, C4, Sony & British Council.
As an innovator in immersive, interactive art installations & experiences since 90's, Gaynor understands the power of game engine tech to create a new era of immersive art products & experiences as the space is democratised for all.
With her co founder Chris Lovell, who has 35+ years experience as a tech consultant in fintech for Deutsche Bank, UBS, JP Morgan & Handelsbanken, The Converger is poised for success.
The Launch
A London immersive art show, BEING, by artist & founder Gaynor O’Flynn, created using The Converger
Integration: Connects game engine content to live spaces.
Control: DMX, lighting, PA’s, projectors and FX in real time.
Compatibility: With existing industry hardware/software.
Mobile: Works remotely via mobiles, tablets, or laptops.
Robust: 1,000 beta testers ensure robust product.
Secret Sauce: You can control a show at Tate Modern from your bedroom, on your mobile.
Pricing
Freemium, with a Two Tier Affordable Subscription Model
Free
£0
Full access / one month
Pro
£20
* TOP CHOICE *
per user / pcm
10% discount for annual subscription
Student
£10
per user / pcm
10% discount for annual subscription
Go To Market
A staged, focused strategy leverages our contacts & knowledge
Strategic Events
Leveraging the team's networks e.g. Gaynor has a 22,000+ mailing list, 7,000+ Linkedin with partnerships with universities, industry orgs, creators, experts and 1,000 beta testers, we will raise market awareness with a series of niche events. We will also stage a major, London art installation, leveraging the expertise and resources of our team and partners
Targeted Marketing
Working with intelligent AI marketing www.Daivid.co, we focus on key demographics to reach user acquisition and foster brand loyalty, building a strong, loyal customer base. This also ensures long-term engagement, user satisfaction and generates user content for paid and organic social media marketing
Staged Market Entry
Phased across creative sectors: music, art, fashion, performance, film, and design, our beach head is the music industry in the UK. We will establish a strong presence before expanding into key sectors and cultural cities. We will leverage local opportunities and build a solid foundation for future growth across creative sectors, globally.
Creative Cities
Working with creative cities, 240 cities globally in key sectors music, art, film, fashion, performance and design www.creativemornings.com
In 2015 Gaynor launched www.artistsfornepal.com at Venice Biennale with 500 events globally in association with Venice Agendas
Customer Economics
CAC: £2 with a LV: £2000
Local Relationships:
Foster connections with local event partners and creative ambassadors.
Showcase Technology:
Demonstrate capabilities at creative and tech industry events
Explainer Videos:
Produce and share informative videos to educate the audience
Sustainable Growth:
Ensure long-term expansion and market penetration.
Strategic Alliances:
Partner with local entities, tech hubs, conferences, and universities.
Social Media Presence:
Maintain a robust presence on platforms like YouTube and LinkedIn.
Phased Approach:
Build credibility, scale effectively, and adapt to market and sector demands.
Traction
Secured £580K in government grants & £125K from industry support
£580K
Prestigious Industry Grants
Innovate SMART: £500K
Innovate Design: £34K
Innovate Global Explorers: £21K
Digital Catapult: £25K
£125K
Prestigious Industry Initiatives
Audiences of The Future (China & SxSW)
Game Changer (SLUSH 2024)
BAFTA Connect
Creative UK
BFI Female Founders
DTI (LA & SxSW Missions)
Costars IDEATE
Cap Table
Founders Gaynor O’Flynn & Chris Lovell 90% equity
Developers Carlo Harvey & Nick Rothwell 8% Growth shares, vesting over 3 years
CoStars 2% Advisory, redeemable up to £55K if exit in 5 years
£500K
2025
Pre SEED
To get The Converger from TRL6 to TRL 8 in 6. months tested & content made with 1,000 beta testers
£100K via RCA Innovation
TBC via panel.
£100K
2025
Sponsors / Commissions
In conversation for live with:
AV brands inc: Audio Technica, L Acoustics, Believe and Bowers & Wilkins.
Art: Tate Modern, SxSW, Frieze & Acute Art
Based at Somerset House
£1M
2025
TBD Further grants
Innovate UK SMART
Eureka Eurostars
Creative UK
Innovate Uk Invest
NB Not essential for growth.
Roadmap
-
2025: Q1
Secured £21K Global Explorers Grant, travelled to 4 x locations to meet partners, sponsors, commissioners and future buy out prospects.
2025 Q3
£100K investment from RCA subject to panel if funds not raise within time frame
-
Year 1: Q1-Q3
Complete R & D from TRL6 to TRL8. Secure global patent ongoing.
Secure further grants, partners and sponsors for niche events & sponsors for main London launch event.
-
Year 1: Q2-Q3
Optimise app usability and engagement for enhanced user interaction and experience.
Sound, light and immersive design for main launch event of Believe.
-
Year 1 - Q4
Targeted niche events based UK art/music beach head with RCA Immersive event & CoStars launch
Build partnerships for future main launch & global reach.
Prepare launch event,
Retest & ensure product is robust.
R & D marketing & PR.
Secure patent.
-
Year 1: Q3-Q4
YEAR 2: Q1-Q2
Use content generated from ambassadors and beta testers to implement a paid and organic social media strategy.
Test and finalise assets for launch.
Industry and press show and tell in partnership with RCA Snapchat screen,
Costars & Somerset House
-
Year 2: Q1
Launch in London with a major immersive art event in association with partners and sponsors.
Accompanied by industry press and PR campaign targeting not only users but also potential exit buyers for The Converger.
Later in the year, repeat formula for targeted niche events in key EU and US cities with strategic PR and marketing campaign.
-
Year 2
Scale operations, onboard new talent, continue strategic market awareness across creative industry sectors and territories.
Continue to build press and relationships with potential tech exit partners.
-
Year 2-3
Sell/licence to major tech company in this space: targeting Meta, Tencents, Adobe, Unreal Engine, Unity, Apple and Q Lab.
Barriers
Patent
GB Patent submitted March 2024 protects IP
Team
Our Pro Team mitigates risks and builds brand and partnerships
Design
Mobile Nodal Integration is unique and hard to imitate
Awards
Key Partners and Awards solidify reputation and credibility
Competitors
-
$99 per user, per month
Disguise, is a walled garden" and complex for indie creatives. Its capabilities are tailored for large-scale, high-budget productions. The software requires integration with costly industry hardware, including high-end studios, LED screens, and professional-cameras. This substantial investment in equipment, coupled with a steep learning curve, makes Disguise difficult for those entering the immersive and VP space. The interface is overwhelming, demanding significant time and expertise to master. The high cost and technical demands make Disguise a challenging and impractical choice for those without substantial resources.
-
$629 per user, per quarter
Aximmetry, is costly and complex. The software's sophisticated keying technology, real-time motion tracking, and advanced scene management necessitate a considerable investment in expensive, rental hardware such as high-end studios, specialised screens, and pro cameras. The interface is daunting and unintuitive for those lacking a strong technical background. The software needs extensive time to master its features. The high expenses and technical challenges make Aximmetry a difficult choice for indie's particularly those without access to significant financial and technical resources.
The Converger is user-friendly, cost-effective, & integrates with popular software and hardware without requiring expensive facilities & equipment.
Its excellent UX/UI makes advanced technology accessible to all.
Affordability, ease of use, mobility, & compatibility make it stand out
Award Winning Team
Developed by Beinghuman Ltd®, a B Corp with 20+ years experience in immersive art, media and creative tech.
Our award winning team and global advisory board are highly skilled across technology, academia, business, market, sales and of course, the creative industries.
Brands, orgs and universities we work with include...
Founders
The Founders established the B Corp, www.beinghuman.com, back in 2000.
Bringing a wealth of knowledge and expertise, with decades of combined experience in createch and fintech.
Gaynor O'Flynn
Artist and tech evangelist with 25+ years experience across immersive art, TV, music and campaigning.
CEO
Chris Lovell
Global FinTech Computer Consultant with 25+ years experience: Handelsbanken, Morgan Stanley etc.
CFO
Core Team
Our experienced team combines creativity, business and tech expertise to drive The Converger's success.
Click here to read about our award winning team.
Advisors and Partners
With a global network of contacts, advisors and partners across IP, marketing, technology, marketing and sales.
Bootstrap
With our extensive access to facilities via key academic & industry partners, free advisory support & £1M investment by the Founder’s B Corp, Beinghuman Ltd. we can bootstrap to MVP & market entry in 2025.
Testimonials
The future of immersive and virtual production
Contact: info@theconverger.io
